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Copyright Policy

1. Ownership Statement

All content, software, documentation, data products, datasets, enrichment models, designs, and other creative and proprietary works made available through or in connection with the products and services of Cartanalytics, operating under the Cartlytics brand ("Cartlytics," "we," "our," or "us"), are the exclusive intellectual property of Cartanalytics or its licensors.

This Copyright Policy governs your rights with respect to such intellectual property and establishes the procedures Cartlytics follows to address copyright infringement, including compliance with the Digital Millennium Copyright Act, 17 U.S.C. § 512 ("DMCA").

This policy should be read together with our Terms of Service, Privacy Policy, and GDPR Compliance Policy.

2. Scope of Protected Intellectual Property

Cartlytics' intellectual property portfolio encompasses, without limitation:

• Data products and datasets: Enriched consumer profiles, behavioral intelligence datasets, audience segment definitions, enrichment models, and related proprietary data assets.
• Software and source code: All platform code, algorithms, scripts, and machine learning models incorporated into Cartlytics products and APIs.
• Documentation: Technical specifications, API reference guides, integration manuals, and written materials describing Cartlytics' products or technologies.
• User interface and design: All graphical elements, layouts, visual designs, and interactive components within Cartlytics platforms.
• Marketing and commercial materials: Website content, advertising copy, pitch materials, and other promotional materials produced by or on behalf of Cartlytics.
• Trademarks and branding: The "Cartlytics" name and logo and all other marks and branding elements associated with Cartlytics' business.

3. License Grant to Users

Subject to your compliance with Cartlytics' Terms of Service and payment of applicable fees, Cartlytics grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your internal business purposes and in accordance with the scope of your subscription or Data License Agreement. This license does not transfer any ownership interest in Cartlytics' intellectual property.

4. Prohibited Uses

Unless you have obtained prior written authorization from Cartlytics, the following activities are expressly prohibited:

• Reproducing, duplicating, or copying any Cartlytics content, data products, code, or documentation.
• Publishing, sharing, or disseminating Cartlytics intellectual property to any third party.
• Reverse engineering or attempting to derive the source code, underlying architecture, or trade secrets of any Cartlytics software or data product.
• Creating derivative works based upon Cartlytics' protected materials without written permission.
• Using Cartlytics intellectual property for commercial purposes including resale, licensing to third parties, or incorporation into competing products.
• Removing, altering, or obscuring any copyright notice, trademark notice, or other intellectual property notice embedded in Cartlytics materials.

Unauthorized use of Cartlytics intellectual property may result in civil liability, including claims for statutory copyright damages up to $150,000 per work for willful infringement under 17 U.S.C. § 504(c).

5. DMCA Compliance

5.1 How to Submit a DMCA Takedown Notice

If you believe that content appearing on a Cartlytics platform or website infringes your copyright, you may submit a written notification to our Designated DMCA Agent. To be effective under 17 U.S.C. § 512(c)(3), your notice must include:

1. Identification of the copyrighted work you claim has been infringed.
2. Identification of the infringing material and its location (e.g., URL).
3. Your name, mailing address, telephone number, and email address.
4. A statement of good faith belief that the use is not authorized by the copyright owner, its agent, or the law.
5. A statement made under penalty of perjury that the information is accurate and that you are authorized to act on behalf of the copyright owner.
6. Your physical or electronic signature.

Submit DMCA takedown notices to:
Cartanalytics (Cartlytics) — Designated DMCA Agent
Email: legal@cartlytics.ai — Subject: "DMCA Takedown Notice"

Submitting a knowingly false or materially misrepresented DMCA takedown notice may expose you to civil liability under 17 U.S.C. § 512(f).

5.2 How to Submit a DMCA Counter-Notice

If you believe that material was removed or disabled as a result of mistake or misidentification, you may submit a counter-notice to our Designated DMCA Agent including: identification of the removed material, a statement under penalty of perjury of good faith belief, consent to jurisdiction, your contact information, and your signature.

5.3 Repeat Infringer Policy

Cartlytics maintains a policy of terminating, in appropriate circumstances, the accounts of users who are determined to be repeat infringers in accordance with 17 U.S.C. § 512(i).

6. Trademark Notice

"CARTLYTICS" and associated logos and design marks are trademarks or common law marks of Cartanalytics. These marks may not be used without prior written permission from Cartlytics in connection with any product or service in a manner that is likely to cause confusion, or in any manner that disparages or discredits Cartlytics.

7. Enforcement Rights

Cartlytics actively monitors and enforces its intellectual property rights and reserves the right to issue cease and desist demands, seek injunctive relief, pursue civil litigation, and seek all available statutory and actual damages for infringement.

8. Contact Information

Cartanalytics (Cartlytics)
Email: legal@cartlytics.ai — Subject: "IP Inquiry" or "DMCA Notice"